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The world of AV


Audio-visual products and solutions were a much-requested sector for discussion this year, as it is a swiftly-growing market - one that many dealers are looking to become increasingly involved with.

Where you used to see a printed poster, you now see a screen. Reception areas, meeting rooms, restaurants, retail outlets, hotels - the list is endless.

This session, led by Mike Cunningham-Clayton from Beta, will provide an overview the potential markets and users of AV and digital signage, and advice on how to break down the perceived barriers to entry for selling into this fast growing space.

Showing Beta’s six-step approach, the presentation will demonstrate the multiple revenue streams available in digital signage and, with Beta’s technical knowledge, how simple it can be to start offering AV and digital signage to your customers, existing and new.

Mike was formerly general manager of displays at Exertis. He has over 24 years’ experience in the AV industry, with the last 14 years being with Medium. 

From the late 90s working with the first generation plasma displays, through to today’s UHD Smart professional displays, Mike has seen the technology evolve dramatically.  Never before have resellers been able to offer such a wide range of solutions to their customers. To find out how you can get involved, make sure you attend the session.