Corporate social responsibility
In addition to his role as managing director at Dalton Ellis, Nick is a published author and prolific blogger with three Amazon best sellers in the sales and marketing genre to his name, writing under the pseudonym Nic Zamorski.
An expert in the area of green selling – with his Green Office and Carbon Neutral Printer projects - Nick will explain to dealers the importance of corporate social responsibility – CSR – because, not only does it benefit the environment and our planet’s future, it’s also attractive to customers.
Nick will delve into the conflict between corporate aspiration and budget realisation, what a company may promote (or even commit to writing) as its corporate values versus the reality, and also the noticeable generational differences in buyers.
You will learn how to overcome barriers and open up a range of profitable selling opportunities while, at the same time, being a socially responsible business.