The world of commerce is moving online at a pace. All dealers are aware by now that the world of commerce is increasingly shifting online, the pace of which was accelerated by the pandemic. It is no longer good enough to just have an online presence; in order to keep up, businesses must do more than just have an online presence, they need to ensure they are active rather than passive to be successful online in today’s digital environment. 

For dealers, eCommerce strategies need to be meaningful, monitored and managed to be truly effective. Making sure your business is active online will help you build deeper relationships with customers and close sales, and ensuring your eCommerce channels are checked routinely will help your business avoid miscommunication during a sale.